Yaşar Birleşik Pazarlama is Turkey’s biggest sales and distribution network. It handles the domestic sale and distribution of Pınar products throughout Turkey. The company delivers Pınar products on a fast and regular basis, to more than 150 thousand sales points, via its nine regional directorates and 100 plus dealers. As the largest frozen and cold-chain sales and distribution network in Turkey, the company sells and distributes more than 530 products in 16 distinct categories, under three different climate conditions, with shelf-lives ranging from three days to a year.
Yaşar Birleşik Pazarlama plays a key role in maintaining the leading position of Pınar products in the market, due to its extensive and effective distribution network. The company places importance on its customer-focused and experienced staff, its expertise in sales and distribution, as well as its fleet of 1,200 distribution vehicles. Efficiency is integral to its operation and it has established a strong infrastructure based on information technology.
It makes effective use of software applications to monitor and report its operational outcomes. The company has also started to sell and distribute Coffee World (Kahve Dünyası) products in 2015, in line with its strategy of adding new products, in addition to those of Pınar, to its portfolio.
www.ybp.com.tr